How do you show somebody something about a Bible story? We were tasked with designing something for the Bible story Jesus and the woman at the well.

When I was first approached, the ideas I first thought about is the scene from the show The Chosen:

The scene isn’t particularly bad, but it aims to be more realistic. How do you show people the value of water, more importantly, the water of life Jesus offers?

That’s where our image comes from and links some of the more literal elements to some more abstract ones:

The background represents the properties of water. The words show are right side up, but also reflected, just like water. The color yellow invokes thirst, calling back to the original passage.

The Pasdenom font also contains a more subtle meaning, hearkening back the 1960s and 70s and the Sexual Revolution of America. The woman in passage is revealed to have relationships with multiple men and felt like a perfect fit.

The main font is the font Bungee, representing the “story-telling” that women has and the story the passage tells. It’s like a typewriter!

Another variant of the same background was made for presentations. One problematic part of the white makes text hard to read.

While the text could have been made black, small white text would have been harder to read, so it was easier to change the background.

The purple also represents the fullness of Jesus, which creates the contrast between the yellow background and still retains a hint of blue in its three-dimensional shape, representing the fullness of the Spirit.

Together, the graphics are flexible enough to be used as a YouTube thumbnail.